Online Advertising Strategies

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Online Banner advertising or Online Display Ad is graphical promotion of goods and services via Internet advertising units. These advertising units are called Banner advertisements. Banner ad images are displayed across various pages of a web page (otherwise known as an Online Publisher) or on a network of high traffic publisher sites (also referred to as as Publisher Network). An advertiser can place his Banner advertisements on category specific publisher internet sites that attract visitors who are serious about what you are offering or on 'All Categories' called RON (Run On Network). The standard size of a banner ad measures 468 pixels wide and 60 pixels in height (i.e. 468×60). Most used Banner ad sizes are 350×200 (called Large rectangle), 728×90 (called Leaderboard), 120×600 (called Skyscraper) and 160×600 (called Wide Skyscraper). For detailed information on ad placement and size options, tag formats, etc., please refer to the Ad Specifications & Guidelines page. Internet banner advertising has an edge over announcement placements in traditional newspaper print, television ads, and direct mail - they give internet users instant gratification by giving them the ability to immediately "click through" to either your online business profile or directly to your offer to make them know more about what you've got in store for them.

online advertisingExperienced internet marketers learn how difficult it may be to obtain the much needed exposure of their e-commerce web site / direct offers to a true targeted visitor. With this goal in mind, Online Publishers offer various ad-sizes, cost models as well as in ever inventive ad formats. All put together aiming to achieve the desired campaign, advertisers can select most cost-effective Online banner advertising rates and packages that deliver true targeted visitors to your website at the minimum possible price.

By using a similar look and feel for Display Ads that you being an online marketer use for your other business related materials, you may utilize these advertisements to reinforce the image of your company to prospective customers. Even when the prospect isn't going to click on the banner ad, they can be still exposed to your company logo, announcement, and company image. This solves the very purpose and also the basics of advertising or marketing a service or product offer, that's, constant reinforcement of your product, service or offer to the targeted segment by applying company trademarks, colors and product names in your banner ads. This will boost your brand image and remain within your viewers' minds, which can add value to users' search behavior within your market segment. Rather than searching for the product or Services, users will type within your brand name straight into the Search engine to get to you. Research has proved that using Display Media along with search in your online marketing strategy boosts Return On Investment by 22%.

Allow us to explain this with the help of an example. Publisher Network as explained above is a network of various publisher websites. To maintain the ads on hundreds and thousands of websites, a network has to have a superior ad-serving technology, which also generates numerous ad performance tracking options. This ad-serving technology provides an administration panel which captures not simply visitors on our ad but their actions on the ad also. This data is then needless to say when analyzes gives extensive know how about 1) Audience action patterns on the ads 2) Which ad size works better 3) from which geography the responses will be more 4) review of which ad placements direct the most customers to the offer website and so on. Basically we know how effective our campaign is. When this knowledge is accessible a Publisher Network ad-operations team helps advertiser fine tune his offers and ad placements to improve conversion rate. Traditional media at the same time might be more mass oriented but lacks the capability to measure performance the way New media can and therefore this insight.

By now you need to be convinced that the Digital media (Online Advertising or New Media) might be more efficient with regard to reaching to the target market than other forms of traditional direct advertising, including radio, TV, newspaper ads, and direct mail. So allow us to also provide you with a bonus information that its also a lot more economical also. Online advertising, normally, banner advertisements cost less to design and run. Aside from that, they frequently attract a far more precise audience in comparison to conventional advertising methods. Online marketing being so diverse and ever-changing, Display banner ads have seen the most since the birth of Online/Digital media, it still holds the most important place.

Generates highly qualified sales leads. It's all about being at right place at right time. An ad network technology offers Advertising Solutions that will define geographic, demographic, vertical and many other technical targeting parameters in place such that our ads get exposed to the most relevant target audience by strategically placing banner advertisements on sites that can be in line with exactly what the offer is. For instance, a Hotel or Airline carrier business can display advertising (please click the following website) their travel package ad on Travel sites or even an office supply retail store can advertise on business related web sites. When a user clicks on our banner ad, there is a strong chance that she or he will be interested in what it is that you are offering. So, you get access to highly targeted sales leads.