Translation Services Facts

Translation Services Facts

Owner: Wonggu

Group members: 1

Description:

The continuing globalisation of the international marketplace has placed increasing demands on companies to provide business documents, marketing text, website content and PR releases in a language translation, depending upon their global reach and target markets. As a result professional translation services will be in increasing demand, to effectively translate within a local context, the many messages that companies wish to deliver to foreign markets.

Professional translation services do more than simply replacing the original text with those of a language. The service must entirely comprehend the source text and translate that understanding into the target language while maintaining the original message in approach, style and character.

Extensive marketing budgets and employee instruction happen to be invested in developing and marketing business brands, goods and services. The very last thing you'll need is to damage this investment by having adverts, brochures, sites, press releases or emails erroneously translated. There are actually various examples whereby reputable companies have incorrectly translated their message, with disturbing consequences. When Kentucky Fried Chicken translated their slogan 'finger lickin' good' into Chinese, it ended as 'eat your fingers off'. Another prominent example is when General Motors introduced the Chevy Nova into South America, where it was not made apparent that 'no va' in Spanish means 'it won't go'.

The examples above illustrate the significance of using professional translation services, to make sure that the context and meaning of your text is accurate. On the flip side, when selecting an expert translation provider, you'll find several key subjects to think about. The better reputable companies employ translators who reside in the country of their language, immersed in the culture and in touch with current trends. This guarantees that business translations are tailored to the target audience and work with a culturally appropriate and current style.

Where marketing and creative material is concerned, translation alone is not constantly the answer to your language needs. When content requires being tailored to match a certain market, or key phrases need to be maintained, professional translation services need to perform more than just translation. When choosing the specialised company, ensure that their personnel have previous creative proficiency within your industry. This may make certain that the creative content isn't lost within the translation process. The added complexity of many technical translations demands that translators have specialist knowledge in the appropriate subject area. Dependable language conversion services will employ translators who have a varied and wide spanning technical and professional background to take care of all your professional translation requirements.

Brief description: The continuing globalisation of the international marketplace has placed increasing demands on companies to provide business documents, marketing text, website content and PR releases in a
Translation Services Facts

Translation Services Facts

The continuing globalisation of the international marketplace has placed increasing demands on companies to provide business documents, marketing text, website content and PR releases in a

Search in this group

Group members